WhatsApp message template prohibited content

Last modified: July 7, 2022

Please follow the WhatsApp Business Policy and Business Transaction Policy

• The following related content is prohibited in the message templates and customer service system.
  Unauthorized brands, cryptocurrencies, mining, miners, digital currencies, virtual currencies, cryptocurrency, pornography, gambling, finance, fraud, pyramid schemes, gambling, exaggerated propaganda, blockchain, net income, pornography, drugs, peripherals, foreign exchange, futures, MT4, MT5, gaming, BC, chess, lottery, penny auction, ICOS, binary options, loans, P2P, lending, debt collection, bail bonds, medical medical products, firearms and ammunition, prescription drugs, trade in human organs, child pornography, pirated content, investments, induced earnings, returns on benefits and other related content, as well as political and other laws and regulations and official prohibitions, as detailed in the following description.
• If found in violation of the submission and use, the template does not pass, the serious send channel is always downgraded or closed to deal with.

• I. Confusing type of information

  01 Hey Mike, what are you doing these days, did you forget about me as a friend?
  02 Hi Mike, my phone is broken. I just bought a new one. I lost a lot of important documents. Are you at the office now? Can you make a copy for me? I need it urgently.
  03 Mike, I received your wine, thank you very much, next time you travel we can share it with you.
  04 Hello! Was this referred to you by Mike the horse trainer? You need to let me know in advance when I need to arrive at Sunset Ranch, thank you!
  05 Hello, my friend Mike asked me to contact you, are you Mr. Robin? Nice to meet you.

• Ⅱ.Deception type information

  01 Hello, we are inviting workgroup members and you can work online every day using your cell phone. It's easy to do. If you want to join, you can reply "yes" to join us
  02 Hello, we are merchants and we are looking for an online team to help us promote our store's products. So we had to hire an online team from home to fulfill all orders. If interested say 1, if not say 0
  03 Hello Mike, please confirm your order and let me know if you need any changes! If P has no problem, we will customize it for you immediately. Please reply when you receive the message, thanks!
  04 Hello, my dear! Sorry to share a good news with you! New platform, this is a great opportunity for you to make your life easy! If you are interested, please reply "Yes"
  05 I'm sorry, I don't know why I have your number in my address book? Have we ever done business together before?

• Ⅲ.fraudulent type of information

  01 The sister of a colleague, 24 years old, unmarried, 170 meters, weighing 49 kg, graduated from a famous university. Stable job, financially independent. Usually busy with work, want to find filial piety parents, sincere, kind, spoil her boy. I am concerned about you for a long time, you can add her, add a friend. (Internet dating)
  02 Welcome to our platform, we promote products and boost sales for merchants, you just need to be at home normally, using a cell phone to complete orders and live a rich life. (Swipe)
  03 Are you having a hard time living and lacking money flow, now we offer different loan options to help you get through it and achieve your goals easily. Unsecured and interest free, 24 hours to arrive. (Loan)
  04 We are a professional financial team, the platform has 10 years of financial experience, smart investors are here to make money worthwhile and easily help you achieve your dreams. (Money Management)
  05 Mike, I am a so-and-so (your leader), I forgot to bring the bank card, my side is in urgent need of a part of the money to pay the next, you first transfer me, I immediately transfer you later, help, back to invite you to dinner

• IV. Misleading information

  01 Hello, it's a pleasure to meet you. We employ a team of top analysts from all over the world who can evaluate your assets in depth, so that you can get the maximum return through reasonable investment and achieve a rich life. If you are interested in this, please get back to me.
  02 Dear Sir/Madam, I am an executive at the Wall Street Institute. Do you follow U.S. stocks? If you are concerned about US stocks. I can invite you to our Wall Street Institute. At Wall Street Institute, you can learn a lot of professional knowledge and get a lot of quality market information. Please enter "Yes" if you are interested, "No" if you are not.
  03 Hello, we are currently running a campaign where you can join the group and receive the appropriate benefits. Would you like to enter? Please reply ok if you want
  04 Hey, working hard but not getting a pay increase? You're invited to join the Bitcoin Insider Discussion Group. Take you to make $1000-$3000 per day with bitcoin
  05 Hi Ms./Mr., registration is easy. Just visit the link below to register as a member. How to get a welcome tutorial and a chance to receive free benefits, please contact me

• Ⅴ.spam type information

  01 Long time no see, I updated my new number, how are you doing!
  02 How are you, old friend?
  03 Hi, how are you?
  04 Long time no see, I updated my new number, how are you doing!
  05 Sorry, I just checked and I entered the wrong number. I hope you don't mind.

• Ⅵ.Panic type information

  01 If you're tired of the world, so be it, short-lived ghosts, usually without seat belts.
  02 Do not want to bucket waist, small thick legs? Hurry up and try our product, the problem that has been bothering me for years is finally solved! I went from low self-esteem to self-confidence! My former friends are shocked! If you want to be like me, please reply to T and join us as soon as possible!
  03 Sorry to interrupt, but the global epidemic is getting serious, are you idle at home and can't pay your living expenses, here is a job that can be done anywhere with just a phone, working every day, please reply 1 if you need it, ignore if you don't.
  04 The whole world is outbreak, are you also affected by the epidemic, are you facing difficulties, I have a very good project to help you out of trouble, if you need, please reply me
  05 Are you facing difficulties in your life? Can not solve life problems, welcome to our platform, our company has personal and business assistance activities, absolutely safe and completely confidential, immediately solve your problems, need you can contact us to help you

• Ⅶ.Prohibited words category information

  1. The sale and marketing of the following items is prohibited.
     

  Illegal products or services

  • Policy: Companies may not trade in the operation or exchange of illegal products or services.

  Medications, whether prescription, recreational or otherwise

  • Policy: Businesses may not engage in the sale of illegal, prescription or recreational drugs. Manufacturers and health care providers that are not engaged in direct sales are permitted.
  • Example:
    • Drugs, including cannabis and cannabis products
    • Drug paraphernalia, including pipes and bongs
    • Prescription Drugs

  • Examples of banned health products.

    • Anabolic steroids
    • Chitosan
    • Comfrey
    • Dehydroepiandrosterone
    • Ephedra
    • Human growth hormone
    • Protein bars and protein powder
    • Vitamins

  Tobacco products and related paraphernalia

  • Policy: Businesses may not trade in the sale of tobacco products or tobacco paraphernalia.
  • Example:
    • Clothing with tobacco brand logo
    • Cigarettes, cigars and chewing tobacco
    • Pipes and paraphernalia
    • Cigarette Rollers
    • Water pipe
    • Smoking gun
    • Paper rolls
    • Electronic cigarettes (E-cigarettes) or tobacco devices

  Alcohol

  • Policy: Businesses are not allowed to engage in alcohol trading.
  • Example:
    • Books or DVDs on alcohol
    • Alcohol-related items, including glasses, coolers and wine bottle holders
    • Alcoholic beverages
    • Alcohol production kit

  Unsafe ingestible supplements

  • Policy: Companies may not sell unsafe ingestible supplements at the sole discretion of WhatsApp.
  • Example:
    • Anabolic steroids
    • Chitosan
    • Comfrey
    • Dehydroepiandrosterone
    • Ephedra
    • Human growth hormone

  Weapons, ammunition or explosives

  • Policy: Businesses may not engage in the sale or use of weapons, ammunition or explosives transactions.
  • Example:
    • Promote security training for legal weapons or permit
    • Firearms and firearms parts
    • Paintball gun
    • BB gun
    • Fireworks
    • Pepper Spray
    • Taser
    • Gun Range
    • Gun Show

  • Example of prohibited weapons.

    • Firearms and firearm parts
    • Paintball gun
    • BB Gun
    • Fireworks
    • Pepper Spray
    • Electric shock gun
    • Shooting Range
    • Gun Show

  Animals

  • Policy: Businesses are not allowed to trade in the sale of any animals.
  • Example:
    • Animal cages
    • Animal supplies (toys, collars, etc.)
    • Veterinary Services
    • Beauty Services
    • Boarding Service
    • Pet Adoption Services
    • Live Animals
    • Livestock
    • Prohibited animal parts, including but not limited to bones, teeth, horns, ivory, taxidermy, organs, external limbs, secretions or carcasses
    • Any product or part, including but not limited to leather, skin, hides, fur, wool or hair from any dog, cat and endangered or threatened animal

  Adult Products or Services

  • Policy: Businesses may not trade in the sale or use of adult products or services.
  • Example:
    • Products that promote family planning and contraception that focus on the product's contraceptive function rather than sexual pleasure or enhancement
    • Sex Toys
    • Videos or live performances for adult entertainment
    • Sexual enhancement products
    • Sexual Suggestion Services

  Body parts and body fluids

  • Policy: Companies may not engage in the sale of human body parts or body fluids transactions.
  • Example:
    • Blood Donation Center
    • blood
    • Hair extensions and wigs
    • Urine
    • Body Parts
    • Organs
    • Human tissue
    • Teeth

  Healthcare Products

  • Policy: Businesses are prohibited from trading in certain health care products, including medical devices and smoking cessation products containing nicotine. Manufacturers and health care providers that do not engage in direct sales are permitted.
  • Medical Devices - Examples:
    • Lifestyle and Fitness Accessories
    • Contact lenses
    • Bandages and braces for bodily injury
    • Thermometers
    • Test kits for medical conditions or diseases
    • Breast pump
    • First Aid Kit
  • Smoking cessation products - examples:
    • 尼古丁贴片
    • Nicotine chewing gum

  Items or products with an obvious sexy positioning

  • Policy: Companies must not position their products or services in a sexually suggestive manner.
  • Example:
    • Implied Nudity
    • Suggestive behavior
    • Enlarged pornographic pictures

  Real Money Gambling Services

  • Policy: A business may not trade or promote gambling, games of skill or lotteries, including online casinos, sports books, bingo or poker, if it requires spending money.

  Dating Service

  • Policy: Businesses are not allowed to trade or facilitate online dating services.

  Products or items that promote or encourage unauthorized access to digital media

  • Policy: Companies may not trade in devices that promote or encourage the unauthorized streaming of digital content or interfere with the functionality of electronic devices.
  • Example:
    • Additional devices for streaming devices, such as keyboards and remote controls
    • Selling streaming devices with software that facilitates unauthorized access to content
    • Jailbroken or loaded devices
    • Jamming or descrambling equipment
    • Eavesdropping devices

  Digital and subscription services, including links to or processing of any subscription sales, renewals or upgrades

  • Policy: Companies may not trade in digital content, digital subscriptions or sales of digital accounts, including updates and upgrades.
  • Example:
    • Authentic audio or video CDs, DVDs and Blu-rays
    • Digital devices, including smartphones, video game consoles and TVs
    • Downloadable content, including PDFs, music, games, movies, and more
    • Digital accounts, including gaming accounts
    • Digital subscription and Internet streaming services, including TV, mobile, etc.
    • Digital Coupons

  • Examples of prohibited digital services.

    • Streaming subscription service
    • Cloud Storage Services
    • VPN Service
    • Game Coins
    • Download Code
    • E-Books
    • Audiobooks

  We identify business models, goods, items or services that may be or are fraudulent, misleading, offensive or deceptive, or that may be or are exploitative, inappropriate or exert undue pressure on target groups

  • Policy: Companies may not trade on deceptive, false, misleading or offensive offers or products.
  • Example:
    • Multi-level marketing
    • Penny Auction
    • ICOS and Binary Options
    • Payday loans, payroll advances, P2P lending, debt collection and bail bonds
    • Diets, weight loss or other health-related products that suggest or attempt to create negative self-perceptions

  Real, virtual or fake currency

  • Policy: Businesses may not trade in real, virtual or counterfeit currency.
  • Example:
    • Real money (cash or cash equivalents and coins)
    • Replica or prop money
    • Digital or cryptocurrency
    • Active bank credit or debit cards
    • Store credit cards or coupons
    • Prepaid credit or debit card/li>
    • Cheque or checkbook
    • Equipment for the manufacture of counterfeit currency or financial instruments

  • Example of a ban on the sale of real money：

    • USD
    • Checks
    • Prepaid Debit Card
    • Gift Cards

    Examples of banned virtual currencies：

    • Game Coins
    • Cryptocurrency

  Third Party Infringement

  • Policy: Transactions must not contain content that infringes or violates the intellectual property rights (including copyrights or trademarks) of any third party. This includes, but is not limited to, the sale of counterfeit products, such as goods that copy the trademark (name or logo) and/or distinctive features of another company's product to imitate the genuine product.
  • Example:
    • Posts that are counterfeit, imitation or replicas of branded goods, or that offer goods that are likely to confuse consumers as to the source, sponsorship or affiliation of such goods.
    • Unauthorized or pirated copyrighted works, such as videos, movies, television programs and broadcasts, video games, CDs or other musical works, books, etc.